Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

SHBHTLS005 Mapping and Delivery Guide
Conceive, develop and realise innovative hairdressing concepts for media

Version 1.0
Issue Date: May 2024


Qualification -
Unit of Competency SHBHTLS005 - Conceive, develop and realise innovative hairdressing concepts for media
Description
Employability Skills
Learning Outcomes and Application This unit describes the performance outcomes, skills and knowledge required to develop hair design concepts based on promotional objectives and to plan and realise innovative hair designs for media presentation. Designs are promoted to both industry personnel and consumers.This unit applies to highly skilled senior hairdressers who have substantial experience across the industry and who work at a national or international level as freelance session stylists or creative or artistic directors for larger hairdressing organisations and product companies. They work with significant autonomy, have highly developed specialised technical, creative, conceptual and leadership skills and knowledge and are responsible for making a range of strategic design, operational and team decisions. They provide technical and creative leadership, training and support to colleagues and the industry at large.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.

Skills for realisation of hair designs must be demonstrated in media production venues or sites; these can be:

industry venues and sites or

venues and sites operated within a training organisation where media production activities are operated in live time.

Assessment must ensure use of:

activities that require the individual to coordinate realisation of hair designs in live media production time where time pressures and constraints play a key factor

models, for whom the hairdressing team provides services

a team of session stylists

a media production team with equipment to capture hair design images

people with whom the individual can interact for all consultation aspects of this unit; these can be:

people in an industry workplace or

people who participate in project activities, role plays or simulated activities within a training organisation

computers and general software programs to document concept proposals and operational plans

template concept proposals and operational plans

client briefs detailing comprehensive information about promotional objectives, format of the media presentation, and style preferences

comprehensive information about the production schedule to allow the individual to develop an operational plan for hair design services

hairdressing services workstations set up at a media production venue or site

hairdressing equipment and a diverse range of tools, set up at a media production venue or site, that match the requirements of the particular hair designs

a diverse professional range of hair products that match the requirements of the particular hair designs.

Assessors must satisfy the Standards for Registered Training Organisation’s requirements for assessors; and:

hold the Graduate Certificate in Hairdressing Creative Leadership, or be able to demonstrate equivalence of competencies; and

have at least five years full time employment experience in the hairdressing industry where they have applied the skills and knowledge covered in this unit of competency.
Prerequisites/co-requisites
Competency Field Technical Leadership
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Identify overall media objective and scope.
  • Clarify and agree on key objective of the promotional presentation in consultation with stakeholders.
  • Analyse broad factors influencing the hair concept and consult with stakeholders to determine overall approach.
       
Element: Develop and present hair design concepts for media presentation.
  • Research and analyse emerging trends that may influence development of the hair design concept.
  • Use a range of creative thinking techniques to generate ideas for hair design concept.
  • Collaborate with appropriate experts about achieving desired hair design images based on presentation methods to be used.
  • Develop hair design concept that communicates key features of the product, service or design, ensuring originality and impact to set it apart from work of competitors.
  • Investigate intellectual property and copyright constraints for proposed use of the concept.
  • Present hair concept to relevant stakeholders encouraging feedback and offering clarification as required.
       
Element: Plan and coordinate hair design preparations for the media production.
  • Estimate production timeline, workflow and budget for provision of creative hair design services.
  • Prepare an operational plan for providing services, identifying sequential activities and risk management strategies.
  • Appoint assistant staff and clarify team roles for providing hair design services.
  • Provide accurate information on operational plan to team to ensure timely and effective planning and implementation.
  • Implement, monitor and adjust operational plan throughout preparation for and realisation of hair designs.
       
Element: Manage completion of hair designs during media productions.
  • Coordinate model preparations for realisation of hair designs.
  • Manage completion of hair designs, ensuring styling techniques and finishes are appropriate for optimised presentation according to media used.
  • Coordinate assistant staff, support individuals in their roles and ensure safe work practices.
  • Provide assistance and support to production team as needed, including using test shots of hair designs for shoot.
  • Monitor production requirements to ensure required purpose is met.
  • Coordinate removal, disposal and return of hairdressing resources.
       
Element: Evaluate professional work.
  • Seek and use constructive criticism after media production to improve own performance.
  • Assess own work to evaluate satisfaction and degree to which it met event objectives.
  • Adjust work processes and practice as necessary to improve technical, conceptual and commercial outcomes.
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify overall media objective and scope.

1.1.Clarify and agree on key objective of the promotional presentation in consultation with stakeholders.

1.2.Analyse broad factors influencing the hair concept and consult with stakeholders to determine overall approach.

2. Develop and present hair design concepts for media presentation.

2.1.Research and analyse emerging trends that may influence development of the hair design concept.

2.2.Use a range of creative thinking techniques to generate ideas for hair design concept.

2.3.Collaborate with appropriate experts about achieving desired hair design images based on presentation methods to be used.

2.4.Develop hair design concept that communicates key features of the product, service or design, ensuring originality and impact to set it apart from work of competitors.

2.5.Investigate intellectual property and copyright constraints for proposed use of the concept.

2.6.Present hair concept to relevant stakeholders encouraging feedback and offering clarification as required.

3. Plan and coordinate hair design preparations for the media production.

3.1.Estimate production timeline, workflow and budget for provision of creative hair design services.

3.2.Prepare an operational plan for providing services, identifying sequential activities and risk management strategies.

3.3.Appoint assistant staff and clarify team roles for providing hair design services.

3.4.Provide accurate information on operational plan to team to ensure timely and effective planning and implementation.

3.5.Implement, monitor and adjust operational plan throughout preparation for and realisation of hair designs.

4. Manage completion of hair designs during media productions.

4.1.Coordinate model preparations for realisation of hair designs.

4.2.Manage completion of hair designs, ensuring styling techniques and finishes are appropriate for optimised presentation according to media used.

4.3.Coordinate assistant staff, support individuals in their roles and ensure safe work practices.

4.4.Provide assistance and support to production team as needed, including using test shots of hair designs for shoot.

4.5.Monitor production requirements to ensure required purpose is met.

4.6.Coordinate removal, disposal and return of hairdressing resources.

5. Evaluate professional work.

5.1.Seek and use constructive criticism after media production to improve own performance.

5.2.Assess own work to evaluate satisfaction and degree to which it met event objectives.

5.3.Adjust work processes and practice as necessary to improve technical, conceptual and commercial outcomes.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

develop three hair design concepts for media presentation according to three different client briefs

produce a documented concept proposal for each design to include descriptive text and images that represent the design

present one concept proposal to a client and engage in discussion and critical analysis to agree on final nature of the design

develop one operational plan for a given media production to guide activities for the preparation and delivery of hair design services for the production

manage the delivery of hair design services during one media production.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

sources of reliable information on emerging hair design trends and technologies

key characteristics and interrelationships of the elements and principles of hair design and use in achieving a wide range of innovative hair designs for media presentation

influences on contemporary and historical hair designs:

cultural

sociological

philosophical

aesthetic

political

commercial

media presentation methods used and how these impact on imagery of hair designs

a range of creative thinking techniques:

brainstorming

daydreaming and mental wandering

lateral thinking games

making associations

mind mapping

trigger words

use of metaphors and analogies

visualisation

wishful thinking

a range of formats for, inclusions and uses of:

descriptive concept proposals for hair designs

operational plans to guide preparation for and realisation of hair designs during media production

methods of sketching or digitally representing hair designs

primary components of copyright, intellectual property and design laws:

business or individual’s rights over original designs

business or individual’s responsibility to comply with laws that protect copyrighted products

extent to which work can be used or adapted

procedures for seeking permission to use or adapt the work of others and systems for the administration of copyright

risk management issues to be considered for the preparation and realisation of hair designs for media presentation

project management methods

roles and responsibilities of different production personnel:

creative director and producer

hair stylists and support team

models

make-up artists

photographers, camera and audio operators.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify overall media objective and scope.

1.1.Clarify and agree on key objective of the promotional presentation in consultation with stakeholders.

1.2.Analyse broad factors influencing the hair concept and consult with stakeholders to determine overall approach.

2. Develop and present hair design concepts for media presentation.

2.1.Research and analyse emerging trends that may influence development of the hair design concept.

2.2.Use a range of creative thinking techniques to generate ideas for hair design concept.

2.3.Collaborate with appropriate experts about achieving desired hair design images based on presentation methods to be used.

2.4.Develop hair design concept that communicates key features of the product, service or design, ensuring originality and impact to set it apart from work of competitors.

2.5.Investigate intellectual property and copyright constraints for proposed use of the concept.

2.6.Present hair concept to relevant stakeholders encouraging feedback and offering clarification as required.

3. Plan and coordinate hair design preparations for the media production.

3.1.Estimate production timeline, workflow and budget for provision of creative hair design services.

3.2.Prepare an operational plan for providing services, identifying sequential activities and risk management strategies.

3.3.Appoint assistant staff and clarify team roles for providing hair design services.

3.4.Provide accurate information on operational plan to team to ensure timely and effective planning and implementation.

3.5.Implement, monitor and adjust operational plan throughout preparation for and realisation of hair designs.

4. Manage completion of hair designs during media productions.

4.1.Coordinate model preparations for realisation of hair designs.

4.2.Manage completion of hair designs, ensuring styling techniques and finishes are appropriate for optimised presentation according to media used.

4.3.Coordinate assistant staff, support individuals in their roles and ensure safe work practices.

4.4.Provide assistance and support to production team as needed, including using test shots of hair designs for shoot.

4.5.Monitor production requirements to ensure required purpose is met.

4.6.Coordinate removal, disposal and return of hairdressing resources.

5. Evaluate professional work.

5.1.Seek and use constructive criticism after media production to improve own performance.

5.2.Assess own work to evaluate satisfaction and degree to which it met event objectives.

5.3.Adjust work processes and practice as necessary to improve technical, conceptual and commercial outcomes.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Clarify and agree on key objective of the promotional presentation in consultation with stakeholders. 
Analyse broad factors influencing the hair concept and consult with stakeholders to determine overall approach. 
Research and analyse emerging trends that may influence development of the hair design concept. 
Use a range of creative thinking techniques to generate ideas for hair design concept. 
Collaborate with appropriate experts about achieving desired hair design images based on presentation methods to be used. 
Develop hair design concept that communicates key features of the product, service or design, ensuring originality and impact to set it apart from work of competitors. 
Investigate intellectual property and copyright constraints for proposed use of the concept. 
Present hair concept to relevant stakeholders encouraging feedback and offering clarification as required. 
Estimate production timeline, workflow and budget for provision of creative hair design services. 
Prepare an operational plan for providing services, identifying sequential activities and risk management strategies. 
Appoint assistant staff and clarify team roles for providing hair design services. 
Provide accurate information on operational plan to team to ensure timely and effective planning and implementation. 
Implement, monitor and adjust operational plan throughout preparation for and realisation of hair designs. 
Coordinate model preparations for realisation of hair designs. 
Manage completion of hair designs, ensuring styling techniques and finishes are appropriate for optimised presentation according to media used. 
Coordinate assistant staff, support individuals in their roles and ensure safe work practices. 
Provide assistance and support to production team as needed, including using test shots of hair designs for shoot. 
Monitor production requirements to ensure required purpose is met. 
Coordinate removal, disposal and return of hairdressing resources. 
Seek and use constructive criticism after media production to improve own performance. 
Assess own work to evaluate satisfaction and degree to which it met event objectives. 
Adjust work processes and practice as necessary to improve technical, conceptual and commercial outcomes. 

Forms

Assessment Cover Sheet

SHBHTLS005 - Conceive, develop and realise innovative hairdressing concepts for media
Assessment task 1: [title]

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I declare that the assessment tasks submitted for this unit are my own work.

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Assessment Record Sheet

SHBHTLS005 - Conceive, develop and realise innovative hairdressing concepts for media

Student name:

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Assessment task 1: [title] Result: Competent Not yet competent

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Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

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